Top 6 Ways to do Content Moderation for Social Media

The reputation of any organization is significantly affected by the content generated by users. With content moderation, it can be ensured that any kind of inappropriate or unacceptable content with the potential of harming or upsetting anyone is not published and circulated.

In this blog, we talk about the top 6 ways in which you can do content moderation for your brand’s social media account. But first, understand what content moderation is and how it affects your business.

What is Content Moderation?

Content Moderation refers to the process of evaluating and establishing proper guidelines for content that are posted on various online platforms where users are allowed to generate their own content. These platforms include online marketplaces, social media, and online forums as well. 

The guidelines established in the process of content moderation may encompass a wide variety of forms of content, such as images, text, video, and multimedia. The primary purpose served by these established guidelines is to ensure that organizations can manage the content viewed by their audience. 

Why is Content Moderation Essential for Businesses? 

Content moderation plays a vital role in ensuring that the environment on various social media platforms is positive, safe, and trustworthy for various users. 

There are several significant reasons that make content moderation essential for any business:

1. User Protection: With content moderation, it can be ensured that users are offered protection against content that includes bullying, graphic violence, or hate speech and may cause any kind of harm or offense.

2. Retaining Brand Reputation: By making sure that the content posted on the online platforms by an organization is legal, appropriate, and compliant with community guidelines, any company can maintain its brand reputation.

3. Preventing Misinformation: Any kind of misinformation and fake news can be prevented from spreading in the community with the help of content moderation.

4. Conforming the Guidelines: With content moderation, it is easier to ensure that any kind of illegal activity is not taking place on any social media platform.

5. Better User Experience: As content moderation helps to filter out irrelevant, low-quality, and spam content, it can enhance the user experience when engaging with your platform. 

6 Best Ways to do Content Moderation for Social Media

The following are some of the best ways to do content moderation for social media:

1. Publish Online Guidelines
It is crucial to establish online guidelines and publish them in a way that makes them clearly visible and understandable to the users to ensure the quality of the content. These guidelines are supposed to define the differences between acceptable and unacceptable types of content, language, and behavior. To ensure the reasonability and transparency of these guidelines, they must also be reviewed regularly. 

2. Assign Community Manager to Monitor
On the basis of the size and type of the organization, the community manager can be the business owner or any other member of the team. However, it is important to make sure that all social media accounts of an organization are being monitored by a professional. Closely monitoring the social media channels can help in ensuring the compliance of content to the standard set by the organization and maintaining brand reputation. 

3. Let Staff Participate in the Conversation
The role played by the staff in determining the conversational tone on social is likely to vary from one business to another. Staff can initiate discussions and offer direction on the type of content that can be relevant and appropriate. Staff participation can also make the conversation more engaging and insightful for users. 

4. Identify Valuable Comments
Identification of valuable comments and their acknowledgment can enhance the engagement of users in the community. This can be done by offering rewards to active participants for their valuable comments. Badges such as “best fan” or “best user” can be a great way to make users feel recognized. 

5. Consider all Types of Content
It is crucial to note that comments are not the only form of user-generated content that must be considered in the content moderation process. There are several types of content, such as videos, links, images, live chats, and more, that need equal consideration.

6. Give Feedback and Educate Your Readers
If any user violates established guidelines to comment on your platform, then their comment should be deleted, and they must be sent proper feedback consisting of an explanation for the removal of the content. This would ensure that no offense is created, and users will also get educated about the protocols they are supposed to follow when using any platform.

Final Thoughts

In a nutshell, the vitality of content moderation for clients from any specific industry cannot be emphasized enough. Companies can outsource the task of content moderation from expert providers to ensure they get top-notch services, allowing them to deliver high-quality content for engaging and expanding their client base.